Tuesday, 13 April 2010 - London, England: 15:00 BST

A company’s trade mark is one of its most valuable assets. Your initial choice of mark and how you protect it over its lifetime will affect its value. It is easy to overlook these issues, but with our guidance, you can maximise your brand’s potential. In this webinar Claire Birro and Roger Perowne discuss how to make the most of your trade mark, the factors that make a mark more valuable and how to go about the complicated process of measuring its financial worth.

Filled with practical advice and helpful tips to help create and grow your brand, this free broadcast is aimed at those who currently own or manage a trade mark or are considering registering a trade mark for the first time.

Claire Birro is a registered UK trade mark attorney and solicitor (non-practising) at Venner Shipley LLP specialising in brand protection and enforcement. www.vennershipley.co.uk.

Roger Perowne is a lead consultant from Morar Consulting and has over 10 years experience as a specialist in brand valuation and strategy. www.morarconsulting.com