Consumer Goods

For consumer goods, and in particular fast moving consumer goods (FMCGs), trade mark protection is all important and our attorneys have considerable experience in advising on trade mark issues and obtaining and protecting trade mark rights in this sector.

This often involves advising on potential new marks for high profile launches, advising on and dealing with potential or real infringements, advising in relation to trade marks in advertisements as well as obtaining protection for trade marks and designs throughout the world.

We also advise on and maintain trade mark watching services allowing clients to take early action against new trade marks that come too close to their own.

With goods in this sector, elements of packaging design, as well as the design of the goods themselves, can have a huge impact on the consumer. Our attorneys understand the need to protect these elements, as well as the difficulties involved in doing so.

Our attorneys have experience of protecting elements as diverse as single colours, packaging and product shapes and slogans as well as taking action against others’ attempts to monopolise the same.